How to reduce order defect rate on Amazon
Order Defect Rate (ODR) is a very serious issue for the sellers in Amazon. Sellers with defective items loss their reputation in the market very easily. And for every business reputation is the prime source of generating traffic. Being the largest online trading platform in the world, Amazon has to take care of customers’ concerns to keep itself reliable and comfortable and continue to serve as an easy shopping paradise for its customers. ODR is the percentage of A-to-z claims including negative feedback and service chargeback, divided by the total number of orders in a fixed time frame. As per Amazon’s policy, ODR should be below 1%. If your ODR is above 1% for a consecutive period of time, then you will lose the Buy Box automatically for all of your products, except FBA products. Amazon can suspend or terminate the seller account straight away and in order to pay the refund, it may hold the payments also irrespective of the size and popularity of the seller. There is...